http://infopreneur.podbean.com The Podcast That Teaches You How To Make Money From What YOU Know Through Infopreneuring! Fri, 20 Nov 2009 00:08:38 +0000 http://backend.userland.com/rss092 en Where to get original ideas for your information products and services is the topic we're taking a look at in this new episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast.    In just 6 minutes, you'll know the best place to get inspiration for your original content information ... http://infopreneur.podbean.com/2009/11/19/where-to-get-original-ideas-for-your-information-products-and-services-what-you-know-55/ This week I'm doing something a little different with this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast.  I've created this infopreneur podcast episode based on a request I had from a loyal listener and list subscriber, who wanted to know whether or not ... http://infopreneur.podbean.com/2009/10/26/e-zine-or-not-to-e-zine-that-is-the-question-what-you-know-is-worth-more-54/ In this enlightening episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast, I'm sharing my thoughts on why just having an e-book doesn't make you an infopreneur, what really does make you a true infopreneur and some of the issues about perceptions of e-books.   In ... http://infopreneur.podbean.com/2009/10/13/having-an-e-book-doesnt-make-you-an-infopreneur-what-you-know-is-worth-more-53/ If you're using URL shorteners in your marketing efforts, listening to this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast is a must, because you may be sabotaging your Marketing efforts without even realizing it.   In just 8 minutes, you'll know what the problem is with URL ... http://infopreneur.podbean.com/2009/10/05/how-your-url-shortener-may-be-throwing-a-monkey-wrench-in-your-marketing-what-you-know-52/ This episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast was inspired by a top news story involving a British job seeker's desperate actions.  I'm sharing my thoughts and its infopreneurial implications for all college students and college graduates, and everyone who's not thinking beyond ... http://infopreneur.podbean.com/2009/09/23/why-job-seekers-dont-need-sandwich-boards-what-you-know-is-worth-more-51/ Welcome to the special 50th anniversary episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast!  This week I'm sharing my thoughts on breaking the chains that hold each of us back from achieving the life we were meant to have.   All it takes is 9 minutes ... http://infopreneur.podbean.com/2009/09/15/breaking-the-chains-what-you-know-is-worth-more-than-you-know-50/ Facebook recently threw many of its users a curveball with a change in its Terms Of Service that has major implications for us infopreneurs and entrepreneurs.  In this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast, I'm discussing the change first brought to ... http://infopreneur.podbean.com/2009/09/07/facebook-what-infopreneurs-and-entrepreneurs-must-now-know-about-using-it-what-you-know-49/ In this special extended bonus episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast, I'm sharing with you a recent author teleseminar I did where I was interviewed about my book What You Know Is Worth More Than You Know by David Mathison, ... http://infopreneur.podbean.com/2009/08/24/the-melanie-jordan-author-interview-what-you-know-is-worth-more-than-you-know/ In this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast, I'm taking a look at a critical item that's probably missing from your blog or web site, that's costing you business as an infopreneur or entrepreneur every single day.   In just under 8 minutes, ... http://infopreneur.podbean.com/2009/08/17/the-missing-element-from-your-blog-or-web-site-thats-costing-you-business-what-you-know-48/ I'm taking another look at Twitter in this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast. In just 7 minutes, you'll hear the latest Twitter research from eMarketer  and my thoughts on what it means to you as an infopreneur or entrepreneur, with the insights ... http://infopreneur.podbean.com/2009/08/10/why-people-use-twitter-and-why-it-matters-to-your-business-what-you-know-47/ Any infopreneur, or entrepreneur for that matter, can easily add the profitable information service that I talk about in this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast to their offerings in just minutes  In just 8 minutes, you'll learn exactly what this information service is, and ... http://infopreneur.podbean.com/2009/08/04/how-to-add-a-profitable-information-service-to-your-business-in-just-minutes-what-you-know-46/ Sure you may know how important it is to get testimonials for your business, but whether you're an infopreneur or entrepreneur, there are probably as many as three other ways you could be making money from those testimonials that you're overlooking.    You won't leave money on the table anymore after you ... http://infopreneur.podbean.com/2009/07/26/3-overlooked-money-making-ideas-for-testimonials-what-you-know-is-worth-more-45/ Sometimes people have a hard time grasping the fact that they should become an infopreneur, because they have trouble making the connection between their unique knowledge, and the ability to use it for infopreneuring.  In this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast, ... http://infopreneur.podbean.com/2009/07/14/who-should-really-be-an-infopreneur-what-you-know-is-worth-more-than-you-know-44/ E-books are one of the most popular information products, and are used by many a new infopreneur to cut their teeth in the field of infopreneuring.  However, based on some subscriber questions I've been getting, there's a lot of misinformation out there about e-books.   In this episode of my infopreneur podcast, What You ... http://infopreneur.podbean.com/2009/07/07/setting-the-record-straight-on-5-e-book-myths-what-you-know-is-worth-more-than-you-know-43/ If you're going to use social media effectively as an infopreneur, entrepreneur, small business owner or professional, you need to be strategic in your social media messages.  In this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast, I'll help you learn how to do ... http://infopreneur.podbean.com/2009/06/30/a-successful-social-media-message-strategy-what-you-know-is-worth-more-than-you-know-42/ There are pros and cons to using one time offers in the marketing of your information products and services, but it's definitely possible to use them successfully as I'll share in this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast. In 7 minutes, you'll know ... http://infopreneur.podbean.com/2009/06/23/how-i-use-one-time-offers-to-successfully-market-my-information-products-what-you-know-41/ I've seen lots of debate back and forth on whether or not you can use social media to sell, and as an infopreneur, I get asked about this often, especially in regard to information products and services.   As usual, I have an opinion about this, and in this episode of my infopreneur ... http://infopreneur.podbean.com/2009/06/16/can-social-media-help-you-sell-information-products-what-you-know-is-worth-more-than-you-know-40/ I think having a sound public relations program is essential for any infopreneur, entrepreneur, small business or professional.  And in this episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast, I share the 3 Big Mistakes You're Making With Your Public Relations Program, and what to do ... http://infopreneur.podbean.com/2009/06/08/3-big-mistakes-youre-making-with-your-public-relations-program-what-you-know-is-worth-more-39/ This week's episode of my infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast, gives some key motivational tips for getting and staying motivated as an infopreneur, and overcoming the various roadblocks that can stand in the way of success with your information products and services. 8 minutes ... http://infopreneur.podbean.com/2009/05/28/moving-towards-the-kudos-with-your-information-products-what-you-know-is-worth-more-38/ My thoughts on whether to use audio, or to use video, as a marketing vehicle and information product format, is the focus this week of infopreneur podcast, What You Know Is Worth More Than You Know(TM), The Podcast.  And in less than 8 minutes you can learn whether you should be using audio or ... http://infopreneur.podbean.com/2009/05/18/the-great-audio-vs-video-debate-what-you-know-is-worth-more-than-you-know-37/